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More car wash news: Local couple expands Soak-n-Wet brand and buys Crickett’s

Keegan Pearl began managing Shammy’s Sparkle Brite and Crickett car washes in 2015 when they were combined under one company. After seven years he decided to continue independently and purchase the two Soak-n-Wet Carwashes. He and his wife Naimeah decided to expand the operation once again and recently took over ownership of Crickett’s.

Soak-n-Wet has locations at 4933 Frederica Street and 2940 New Hartford Road. Located at 2110 West Parrish Avenue, in the lot next to Lic’s Deli and Ice Cream, Crickett’s has been an Owensboro fixture since 1989.

“It was one of Owensboro’s best car washes at the time,” Pearl said. “We have already ordered new equipment and plan to restore it. We have already made some necessary repairs and plan to rename this place Soak-n-Wet soon.”

Pearl and his team strive to maintain the high level of service their customers have come to expect from their other locations. Their ultimate goal is to unite all three locations under one membership plan, offering both automated and self-serve car washes.

Pearl said its locations are the only remaining self-serve car wash locations in the city. He added that he prides himself on keeping his costs down, starting self-serve options for $3 and touchless auto washes for $8. They also offer free vacuums.

“Car washes are owned by a lot of private equity these days,” says Pearl. “We have a niche, and we like it that way. I am passionate about the industry. I like tinkering with things and solving problems with the equipment.”

Because the locations offer the self-serve option, Pearl said some of the dirtiest vehicles in the three states will grace its washes. But he’s fine with that.

“I’m removing the friction wax at Crickett’s and installing two contactless vending machines,” he said. “We want to treat the customer as we would like to be treated and offer the best possible washing quality.”

The Pearls also own the Cougar Wash in Calhoun.